Available for new projects
I design products that work and feel right.
I'm Ale, a Senior Product Designer based in Mexico City with 20+ years of experience. Specialized in design systems, UI, and CRO, I partner with teams to build digital products that resonate with users and move the needle.
Selected Work
From concept to launch and everything in between
I'm a product designer with 20+ years of experience, specialized in UI/UX, CX, CRO consulting, product design, and design systems. My work is always focused on one thing: bridging the gap between users, products, and brands.
I hold a degree in Graphic Design from Universidad de Pedregal, complemented by diplomas in Visual Communication and HTML5 & CSS, plus certifications in Google AdWords, Analytics, and Optimize, Design Thinking, and Digital Marketing.
Throughout my career I've collaborated across industries including retail, healthcare, finance, tourism, and sports & food, bringing both strategic thinking and hands-on execution to every project.
Experience
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2021 - Present
Senior Product Designer
Prediktive
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2017 - 2021
Ecommerce UX/UI Specialist
Foodmates
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2015 - 2017
A/B Testing & CRO Manager
Ábaco
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2012 - 2015
Digital Area Manager
Gaudelli MCW
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2006 - 2012
UX/UI Design & Front End Developement Manager
Códice