Available for new projects
I'm Ale, a Senior Product Designer based in Mexico City with 20+ years of experience turning complex business goals into clear digital products. I specialize in UX/UI, design systems, customer experience, and conversion optimization, pairing strategic product thinking with hands-on execution so ideas can move from research and flows to polished interfaces, experiments, and launch-ready implementation.
I have worked across retail, healthcare, finance, tourism, food, sports, and technology, helping teams clarify user needs, improve purchase journeys, organize design patterns, and build interfaces that feel consistent, useful, and measurable. My best work happens with teams that value thoughtful discovery, fast iteration, and precise execution.
Human API
Healthcare product design for complex data access flows where trust, clarity, and usability are essential.
Claro - La red de la velocidad
Digital campaign experience for a telecom brand, translating a speed-led message into a strong digital interaction.
Viajes Palacio
Travel commerce experience focused on clearer browsing, stronger offer presentation, and conversion-oriented journeys.
Listo App
Personal productivity app focused on fast capture, calm task organization, and a cleaner daily planning flow.
I'm a product designer with 20+ years of experience, specialized in UI/UX, CX, CRO consulting, product design, and design systems. My work is always focused on one thing: bridging the gap between users, products, and brands with interfaces that can be understood, shipped, tested, and improved.
My process usually starts by mapping the real problem: what users need to do, where the product is losing clarity or conversion, and which constraints the team has to work within. From there I move through information architecture, flows, wireframes, prototypes, UI direction, documentation, and implementation support, keeping the design grounded in both user behavior and business outcomes.
I help teams that need a designer who can zoom out to strategy and then zoom back into the details that make a product usable: navigation labels, empty states, responsive layouts, component behavior, checkout friction, landing page hierarchy, and the handoff between design and development. That mix is especially useful for growing products, ecommerce experiences, SaaS tools, and digital campaigns where visual quality, clarity, and speed of execution all matter.
Selected projects in this portfolio include healthcare product work for Human API, conversion-focused travel commerce for Viajes Palacio, campaign design for Claro, retail and ecommerce interfaces for brands such as Birkenstock and Martí, and independent product work for Listo. Each project reflects a practical design approach: understand the context, simplify the path, make the interface consistent, and create enough structure for the team to keep improving it after launch.
I hold a degree in Graphic Design from Universidad de Pedregal, complemented by diplomas in Visual Communication and HTML5 & CSS, plus certifications in Google AdWords, Analytics, and Optimize, Design Thinking, and Digital Marketing.
Throughout my career I've collaborated across industries including retail, healthcare, finance, tourism, and sports & food, bringing both strategic thinking and hands-on execution to every project.
Senior Product Designer
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Gaudelli MCW
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Códice
