Available for new projects

I design products that work and feel right.

I'm Ale, a Senior Product Designer based in Mexico City with 20+ years of experience. Specialized in design systems, UI, and CRO, I partner with teams to build digital products that resonate with users and move the needle.

20+
Years experience
MX
Based in Mexico City

Selected Work

From concept to launch and everything in between

I'm a product designer with 20+ years of experience, specialized in UI/UX, CX, CRO consulting, product design, and design systems. My work is always focused on one thing: bridging the gap between users, products, and brands.

I hold a degree in Graphic Design from Universidad de Pedregal, complemented by diplomas in Visual Communication and HTML5 & CSS, plus certifications in Google AdWords, Analytics, and Optimize, Design Thinking, and Digital Marketing.

Throughout my career I've collaborated across industries including retail, healthcare, finance, tourism, and sports & food, bringing both strategic thinking and hands-on execution to every project.

Experience

  • 2021 - Present

    Senior Product Designer

    Prediktive

  • 2017 - 2021

    Ecommerce UX/UI Specialist

    Foodmates

  • 2015 - 2017

    A/B Testing & CRO Manager

    Ábaco

  • 2012 - 2015

    Digital Area Manager

    Gaudelli MCW

  • 2006 - 2012

    UX/UI Design & Front End Developement Manager

    Códice